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Ânima - Investor Relations

Management

The Management of Ânima is constituted of Board of Directors with 7 to 9 members, residing or not in the Country, elected by General Meeting, of which, at least two (2) or 20%, whichever is more, must be Independent Directors, as defined in New Market Regulation, and the characterization of the ones appointed to the Board of Directors as Independent Directors must be decided in the General Meeting where they were elected and by the Executive Board, with, at least, 4 and, at most, 6 members, shareholders or not, resident in the Country, elected by the Executive Board, being 1 Chief Executive Officer (CEO), 1 Chief Financial Officer (CFO), and 1 Officer for Relationship with Investors, and the remaining members whose roles and specific designations will be defined by the Board of Directors, being allowed position accumulation.

The Articles of Incorporation provide for, moreover, a Board of Auditors, working in a noncontinuous basis. When convened it will be formed by, at least, three and, at most, five member and their respective substitutes.

Name Elective position held Date of election Term of office
Paula Harraca. Paula, originally from Rosario, Argentina, and mother of two girls, has a 25-year journey marked by sports and entrepreneurship. Her academic background includes degrees in Business Sciences (Universidad Austral, Argentina); Master's in HR and Knowledge Management (University of Leon, Spain); Executive and Organizational Coaching (International Coaching Federation); Finance for Executives (Wharton University, USA); and "Futurist" (Certified Foresight Practitioner - Institute for the Future, Silicon Valley). Beyond titles and positions, Paula defines herself as an Eternal Learner, Educator, Executive, and Entrepreneur. She is a reference in Strategy, People Management, ESG, Leadership, Organizational Culture, Innovation, and Organizational Transformation. 
At 22, she joined ArcelorMittal, a global steel leader, as a trainee, at the time the only woman in a steel mill of 400 people. Over her 20-year career with the multinational steel company, she has successfully led teams in 6 countries (Argentina, Brazil, Canada, Trinidad & Tobago, Spain, and Luxembourg), driving strategic plans for change management and cultural transformation. Her expertise spans People Management, Communication, Branding, Social Investment, ESG, Strategy, PMO, Innovation, and New Business Development.
Paula has also served as Chair of the Board of Abertta Saúde, Board Member of the ArcelorMittal Brasil Foundation, Executive President of the ArcelorMittal Brasil Foundation, and Açolab. Among her legacies is the creation of Açolab, the world's first open innovation hub in the steel industry, focusing innovation strategy on people and connected with 15,000 startups. She spearheaded the pioneering "Future Board" strategy, including a new business model development strategy leveraged by a R$100 million CVC fund that has invested in 4 startups. Her leadership included a robust CVB process and a profound organizational culture evolution during her 5 years at the C-level.
In 2013, Paula was honored with the title of "Citizen of Espírito Santo" by the State Legislative Assembly, and in 2020 she was awarded as one of the "Most Admired HRs in Brazil" by Grupo Gestão RH. Currently, she serves on the Board of Directors of Ânima Educação, the Strategic Council of AMCHAM-MG, and the MPA (Professional Master's in Administration) at Fundação Dom Cabral. She has also served on the Strategic Council of the Museum of Tomorrow (RJ) and Centro Universitário UNA (Ânima Educação). Her book "The Transformative Power of ESG: How to Align Profit and Purpose," with a foreword by Bernardinho, became a Top 1 bestseller in the Sustainable Development category on Amazon.
Átila Simões da Cunha. Átila graduated in Business Administration from the Faculdade de Economia, Administração e Contabilidade at the Universidade de São Paulo (USP) in 2000. He completed his Professional Master’s in Business Administration at Centro Universitário UNA in 2013 and his PhD in Administration at EAESP/FGV in May 2023. He worked in the field of independent auditing at Arthur Andersen from February 1993 to August 2002. He held various management positions at Centro Universitário UNA between 2003 and 2016. In addition, he held the position of director at the following companies: FACEB Educação Ltda., Brasil Educação S.A., CESUC Educação Ltda., IEDUC - Instituto de Educação e Cultura S.A., Instituto Politécnico de Ensino Ltda., PGP - Posse Gestão Patrimonial S.A., Sociedade Catalana de Educação Ltda., Una Gestão Patrimonial S.A., and VC Network Educação S.A., all belonging to Grupo Ânima. Átila served as Vice-President of Expansion at our Company since June 2017, and took on the statutory role of Director of New Business, from March 19, 2019, to complete the term until April 24, 2019, as well as reassume, on this same date, a new two-year term which ended, at his request, on 05/11/2021. On 07/06/2023 he assumed the Financial Directorate. Moreover, he was a member of the Finance and M&A Committees and Alternate Member of the Board of Directors of Bahema Educação S.A., positions he no longer holds. Mr. Átila has not held management positions in other public companies other than ours.
Ricardo Cançado Gonçalves de Souza. Vice President of Operations at Ânima Educação and serves as an administrator at the Group’s companies. Vice President of the joint venture between Pythagoras and Apollo International-PAI and director of Planitrade, a company of the Irgominas group. Professor at the Federal University of Minas Gerais, the Pontifical Catholic University of Minas Gerais and the Dom Cabral Foundation. Graduated in Economics from UFMG, he did postgraduate studies at the State University of Campinas.
Marina Oehling Gelman. Gratuated in Law from Pontifícia Universidade Católica de São Paulo in 1996. Holds a Masters in Business and Financial Market Law of Escola de Direito da Fundação Getúlio Vargas in São Paulo obtained in 2012, having been awarded by IBGC and by ANBIMA for the research performed in the period. She was Legal and Property Officer at Companhia Melhoramentos de São Paulo until 2011. Since 2013 Marina works at Grupo Anima Educação, where she occupied the position of Assistant Legal Officer. Besides, she is also Officer of Institutional Relations of the group, since 2016. In April 25, 2018, she was appointed as statutory Officer of the Company. Marina occupied the position of manager at Companhia Melhoramentos de São Paulo until 2011.
Name Elective position held Date of election Term of office
Ana Paula de Assis Bogus Ana Paula Bogus is an executive with extensive professional experience and currently holds the position of President of Beiersdorf Brazil (Home of Nivea and Eucerin). Prior to this role, she was also President of Latam Havaianas (Alpargatas Group) from 2021 to 2024, and Global Head of Business at Rappi from 2019 to 2021. She served as General Manager at Kimberly-Clark and Kimberly Clark Professional from 2008 to 2019, and has previous experience at Nestlé and BankBoston. Until Apr/2022, she was an independent board member of the NotreDame Intermédica Group. She holds a degree in Business Administration from PUC-SP, a postgraduate degree in International Economics from USP, and an MBA (International Business) from the University of Pittsburgh.
Antonoaldo Grangeon Trancoso Neves. Antonoaldo is the current Chief Executive Officer of Etihad Airways. Prior to that, he was the Chief Executive Officer of TAP Air Portugal from February 1, 2018, until September 2020. He was President of Azul Linhas Aéreas from 2014 to 2017. Antonoaldo was a consultant and global partner at McKinsey, where he served for 10 years. His most recent focus in consulting was on aviation and infrastructure projects and Corporate Governance. He was appointed by BNDES and the Secretary of Civil Aviation as a member of the Infraero Board between 2011 and 2012. Antonoaldo has experience as an executive in the construction sector as Corporate Director at Cyrela, responsible for JVs, planning, back office, and people, and at Odebrecht, where he was an assembly engineer for electromechanical works. He holds an engineering degree from the Polytechnic School of the Universidade de São Paulo (USP), an MBA from the Darden Graduate School of Business Administration from the University of Virginia, and a Master's in Corporate Finance from PUC Rio de Janeiro. He is currently a member of the Board of Directors of our Company and a member of the Finance and M&A Committee. Additionally, he is a member of the Board of Directors of Tenda and the CEO and founder of Oner Travel.
Daniel Faccini Castanho. Mr. Castanho is one of our founders. Graduated in Business Administration from Fundação Getúlio Vargas (FGV), in São Paulo, in July 1997 and attended an extension course at Harvard Business School, in Boston, United States, in 1999. Acquired experience working in companies such as Gráfica Takano, Subway occupying the position of Officer for New Businesses and at Itaú occupying the position of analyst of costs and budgets. Worked at Colégio Objetivo Sorocaba and was a professor at ESAMC Sorocaba. Was founder of the internet business incubator Virtual Case, member at Subway franchise, in Sorocaba, and restaurant Varanda Grill, in São Paulo. Currently he occupies the position of Chairman of the Board of Directors in our Company, having been the Company’s Chairman until 2018.
Eduardo Azevedo Marques de Alvarenga Principais experiências profissionais durante os últimos 5 anos: Engenheiro eletrônico de formação, Eduardo Alvarenga, instalou a 1ª tela em elevador de edifício comercial no Brasil em 2001, pela Novavista, empresa pioneira no segmento cuja rede foi adquirida pela Elemidia em 2004. No mesmo ano, fundou a E+ Tech, especializada na criação e desenvolvimento de tecnologia para PDV e mídia exterior. Em 2007, regressou à indústria de mídia digital exterior, em sociedade com a Elemidia, para atuar em shopping centers e novos negócios. Entre 2012 e 2013, assumiu a diretoria de negócios digitais do Grupo Abril. Voltou a se dedicar a Elemidia em março de 2013, onde permaneceu até a aquisição da empresa pelo grupo HIG, em janeiro de 2020, quando, após processo de fusão entre as duas empresas de OOH do grupo – Elemidia e Eletromidia – tornou-se CEO da Eletromidia. Liderou a empresa na abertura de capital ocorrida em fevereiro de 2021 como a primeira empresa do setor de publicidade a abrir capital no Brasil. Saída do cargo de CEO da Eletromidia em fevereiro de 2022, tendo sido promovido a membro do Conselho de Administração e do Comitê de Estratégia e Inovação da empresa. Foi presidente da ABOOH nas gestões de 2016/2017 e 2017/2018.
Gabriel Ralston Correa Ribeiro. Graduated in Business Administration from Fundação Getúlio Vargas (FGV) in 1997. He has more than ten years of experience at Procter & Gamble. He was Officer of financial planning for Latin America, located in Caracas, Venezuela, between 2006 and 2007. At P&G Brasil, he worked in several areas of the Financial Department (Internal Audit for Brazil, Argentina, and Chile, finnancial manager for cleaning products, personal hygiene, medication, and business development with clients). He lead the integration of financial and global acquisitions areas, on behalf of P&G, of Wella and Gillette in Brazil. Mr. Ribeiro occupied the position of Financial Officer at MGE in the period from October 2009 to May 2012, Financial Officer at UNA from July 2009 to May 2012, as well as Financial Officer at Unimonte from December 2009 to May 2012 and Financial Officer at VC from October 2009 to May 2012. He worked as Financial Officer in our Company from April 2012 to April 2018. Currently he occupies the position of Officer of Relationship with Investors in our Company and he is a member in the following Committees: Executive, M&A, Finnancial, Persons, and Governance. Moreover, he occupies the position of Financial Officer at HSM do Brasil, HSM Educação, and HSM Marcas. In addition, he is a member of the Board of Directors of Correa Ribeiro S.A. Comércio e Indústria since April 2013. Mr. Ribeiro has not occupied management positions in open capital companies other than us. He declares that he has not been, in the past five years, subject to criminal conviction, conviction in administrative proceeding of CVM, and final and unappelable decision, in judicial or administrative spheres, which may have him suspended or unable to perform lawful professional or commercial activity.
Marcelo Barbalho Cardoso Mr. Marcelo Cardoso holds a degree in Engineering from Unicamp, with an Executive MBA from the University of Michigan. He has 26 years of professional experience occupying senior positions in companies in three different sectors (education, IT and automotive). He is currently Director of Operations (COO) at Laureate Education, Inc., a position he has held since June 2021. Prior to his current role, Marcelo held several senior positions at Laureate, including Director of Transformation, Regional Vice President of Operations for Brazil and Director-President of Laureate Brazil. He was Vice-president, CFO and COO, among other positions, at EMC2 Computer System, from 2001 to 2011, working in Latin America. He also worked for Johnson Controls (JCI), having as main position the Regional Manager in South America. Mr. Cardoso participated in the Board of Directors of Incor Medicina Diagnóstica, in Sorocaba- SP, between 2009 and 2011.
Maurício Nogueira Escobar Mr. Escobar is one of our founders. Graduated in Business Administration from Fundação Getúlio Vargas (FGV), in São Paulo, in 1997, and he holds a Master in Marketing from FGV in 2002. He was project manager at Banco Real from May 1996 to September 2000, and he also occupied the position of member officer at Virtual Case from September 2000 to June 2003. He was officer of Corporate Affairs at Centro Universitário UNA from June 2003 to May 2006, Vice-Dean at Unimonte from May 2006 to October 2007. Mr. Escobar also occupied the position of Officer of Operations in our Company from October 2007 and September 2011, Chief Executive Officer of MGE from October 2011 to May 2012. Executive Officer and member of the Board of Directors of IMEC from March 2009 to October 2011, and from April 2009 to October 2011, respectively. Moreover, he was Chief Executive Officer of UNA from November 2011 to May 2012. In addition, he was a member of our Board of Directors from January 2010 to July 2011. In 2013 Mr. Escobar occupied the position of Chief Executive Officer at HSM Educação, HSM Brasil and HSM Marcas. Currently, he occupies the position of Operations Officer in our Company.
Paula Harraca Paula, originally from Rosario, Argentina, and mother of two girls, has a 25-year journey marked by sports and entrepreneurship. Her academic background includes degrees in Business Sciences (Universidad Austral, Argentina); Master's in HR and Knowledge Management (University of Leon, Spain); Executive and Organizational Coaching (International Coaching Federation); Finance for Executives (Wharton University, USA); and "Futurist" (Certified Foresight Practitioner - Institute for the Future, Silicon Valley). Beyond titles and positions, Paula defines herself as an Eternal Learner, Educator, Executive, and Entrepreneur. She is a reference in Strategy, People Management, ESG, Leadership, Organizational Culture, Innovation, and Organizational Transformation. 
At 22, she joined ArcelorMittal, a global steel leader, as a trainee, at the time the only woman in a steel mill of 400 people. Over her 20-year career with the multinational steel company, she has successfully led teams in 6 countries (Argentina, Brazil, Canada, Trinidad & Tobago, Spain, and Luxembourg), driving strategic plans for change management and cultural transformation. Her expertise spans People Management, Communication, Branding, Social Investment, ESG, Strategy, PMO, Innovation, and New Business Development.
Paula has also served as Chair of the Board of Abertta Saúde, Board Member of the ArcelorMittal Brasil Foundation, Executive President of the ArcelorMittal Brasil Foundation, and Açolab. Among her legacies is the creation of Açolab, the world's first open innovation hub in the steel industry, focusing innovation strategy on people and connected with 15,000 startups. She spearheaded the pioneering "Future Board" strategy, including a new business model development strategy leveraged by a R$100 million CVC fund that has invested in 4 startups. Her leadership included a robust CVB process and a profound organizational culture evolution during her 5 years at the C-level.
In 2013, Paula was honored with the title of "Citizen of Espírito Santo" by the State Legislative Assembly, and in 2020 she was awarded as one of the "Most Admired HRs in Brazil" by Grupo Gestão RH. Currently, she serves on the Board of Directors of Ânima Educação, the Strategic Council of AMCHAM-MG, and the MPA (Professional Master's in Administration) at Fundação Dom Cabral. She has also served on the Strategic Council of the Museum of Tomorrow (RJ) and Centro Universitário UNA (Ânima Educação). Her book "The Transformative Power of ESG: How to Align Profit and Purpose," with a foreword by Bernardinho, became a Top 1 bestseller in the Sustainable Development category on Amazon.

Click here to access the Board of Directors’ By-Laws (portuguese only)

Name

Member and financial expert: Edgar Jabbour

Members:
Eduardo Azevedo Marques de Alvarenga
Roberta Silva

Click here to access the By-Laws of the Academic Committee (portuguese only)

Coordinator and Member: Átila Simões da Cunha

Members:
Antonoaldo Grangeon Trancoso Neves
Daniel Faccini Castanho
Gabriel Ralston Correa Ribeiro
Ignácio Dauden Martinez
Marcelo Battistella Bueno

Click here to access the By-Laws of the Audit, Governance, and Risk Management Committee (portuguese only)

Coordinator and Member: Maurício Nogueira Escobar

Members:
Ana Paula de Assis Bogus
Daniel Faccini Castanho
Marcelo Battistella Bueno

Members and External Specialists:
Luiz Carlos de Queiroz Cabrera
João Carlos Senise

Coordinator and Member: Eduardo Azevedo Marques de Alvarenga

Members:
Marcelo Barbalho Cardoso
Daniel Faccini Castanho
Marcelo Battistella Bueno

The Officers are responsible for the performance of general business and for all necessary or adequate actions, as well as for the performance of Board of Directors’ understandings.

Name Elective position held Date of election Term of office
Bruno Salotti. Bruno Salotti has an undergraduate, master's, and PhD degree in Accounting from FEA/USP and an undergraduate degree in Actuarial Sciences from the same institution. He is currently a Professor at the Department of Accounting and Actuarial Science at FEA/USP and the Coordinator of the International Accounting Laboratory at FIPECAFI. He is a member of the Fiscal Council of Serena Energia S.A., a member of the Fiscal Council of the Instituto Janela para o Mundo, and a voting member of the CPC - Accounting Pronouncements Committee. He has an IFRS Certification issued by ACCA - Association of Chartered Certified Accountants. He is a researcher and referee on matters relating to corporate and international accounting. He is the co-author of the book "Financial Accounting," published by Ed. Atlas in 2019. He is also the organizer and co-author of the book "IFRS in Brazil: advanced topics addressed through real cases," published by Ed. Atlas in 2015. He collaborated in writing and revising chapters of the Corporate Accounting Manual: Applicable to all Companies in accordance with International Standards and the CPC - 3rd Edition - 2018 and 4th Edition - 2022. He was a member of the Judging Committee of the Transparency Trophy from 2018 to 2021. He is the author and co-author of several articles published in congresses and journals in the accounting area.
Carla Alessandra Trematore has a bachelor's degree in Computer Science from Universidade Estadual Paulista - UNESP and in Accounting Sciences from the Pontifical Catholic University of Minas Gerais - PUC Minas. She worked in independent auditing at Arthur Andersen, Deloitte and EY between 1996 and 2010 and was an internal audit manager at Confab, a Brazilian public company controlled by the Italian-Argentine group Techint / Tenaris. She was a partner at Hirashima & Associados, where she led accounting and financial consultancy services in corporate reorganizations and as a consultant for the Foundation Institute for Accounting, Actuarial and Financial Research - FIPECAFI. From July 2014 to August 2017, she held the position of controller in electricity generation companies. Currently Chairman of the Audit Committee of Banco Econômico Federal and member of the Fiscal Council of publicly-held companies. Your experience includes auditing the financial statements of companies in various segments, according to the practices with Brazilian and international companies; audit of internal controls, in accordance with the Sarbanes-Oxley Act; management of company acquisition, merger and incorporation processes with a focus on financial accounting; advice on corporate restructuring processes; advising on IPO processes; management and monitoring of cliffs through the planning, execution and monitoring of corporate internal audit programs; assessment and diagnosis of corporate fraud.
Luciana Doria Wilson. Holds a bachelor’s degree in Economic Sciences from Pontifícia Universidade Católica (FEA-PUC), with a masters in finance from Escola de Negócios (BSP) and executive education in Leadership and Corporate Innovation from Stanford Graduate Business School (Stanford LEAD GSB). Currently, she as a member of Managrow and member in the Board of Auditors of EzTEC and Grupo Camil Alimentos. Before that, she worked as Executive Officer at Saraiva. Doria has large experience in leading Private Equity transactions, M&A, due diligence proceedings, pre-IPO, IPOs (NYSE and BOVESPA), pre and post-merger integration, issuance of debt, restructuring projects, corporate governance, and risk evaluation. Before joining the executive committee at Saraiva, Doria was Head of Stock Market at Gafisa (funded GP Investments), and strategy planner Banco Santander’s brokerage firm and treasury, Real Estate analyst at Bear Stearns, JP Morgan, HSBC, and Itaú Unibanco. Member of DELL Women Entrepreneurs Network, Women Corporate Directors (WCD), Stanford Entrepreneurs and Investors, Conselho Regional de Economia e Stanford Women of Impact Network. She was elected a member of the Board of Auditors in our company on 04/25/2019.
Raquel Sarquis is a professor at the Department of Accounting and Actuarial Science at the School of Economics, Administration and Accounting (FEA) at the University of São Paulo (USP). She holds a PhD in Controllership and Accounting at the University of São Paulo - FEA-USP (2019), with an exchange period at the University Institute of Lisbon (ISCTE-IUL), with a FAPESP scholarship. Obtained the "2020 Best Thesis Award" granted by CRC SP and the award for Best Doctoral Thesis defended at PPGCC FEA/USP in 2019. She has a Master degree in Controllership and Accounting from the University of São Paulo - FEA-USP (2015), receiving the award for Best Master's Thesis defended at PPGCC FEA/USP in 2015. She completed her Bachelor of Accounting Sciences degree at the Federal University of Paraná (2013), receiving the award for Best Academic Performance Index (UFPR) and Diploma of Honor to Merit (CPC-PR and Academy of Accounting Sciences of Paraná). Teaching experience in Corporate Accounting and Advanced Accounting. Articles published in national and international magazines and congresses, in the areas of Financial Accounting and IFRS. Project (part of the thesis) approved in the research program 'Inform the IASB Standard Setting Process', developed by the IAAER (International Association for Accounting Education & Research) in partnership with KPMG and the IASB (International Accounting Standards Board). Coordinator of the Corporate Accounting Laboratory (LPCS) at FEA-USP, as well as an alternate member of the Fiscal Council of the Institute of Accounting, Actuarial and Financial Research Foundation (FIPECAFI). She also worked in the Risk & Quality area at PwC Brasil (2019).
Orestes Fontana Romeiro é Analista de investimentos e Diretor de Risco da FW Capital. Engenheiro formado pelo Instituto Tecnológico de Aeronáutica. Antes de participar da fundação da FW Capital, trabalhou no Family Office Fitpart, onde era Analista de Investimentos, tendo sido Board Observer da TMOV. Antes disso trabalhou na Loft, onde foi responsável por desenvolver diversos controles internos na área de procurement. Iniciou a carreira como Analista de investimentos no fundo de venture capital Canary. Declara que não esteve sujeita, nos últimos 5 anos, à condenação criminal, à condenação em processo administrativo da CVM e à condenação transitada em julgado, na esfera judicial ou administrativa, que a tenha suspendido ou inabilitado para prática de atividade profissional ou comercial legal. O Sr. Orestes Romeiro não é considerada uma Pessoa Politicamente Exposta nos termos da legislação em vigor.
Matheus Agostini Oliveira é Sócio e Analista de investimentos da FW Capital, formado com honras em Administração de Empresas pelo Insper. Antes de participar da fundação da FW Capital, trabalhou no Family Office Fitpart, onde era Analista de Investimentos, tendo sido Board Observer da Loja do Mecânico. Antes disso trabalhou na Loft, responsável por projetos em produtos financeiros, mercados de capitais e operações. Iniciou a carreira como Analista de investimentos na gestora de ações Núcleo Capital.
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